Mark Howell is the owner of HMR Consulting, which has provided marketing research services to clients since 2004.

Mark brings over 18 years of marketing and research experience, encompassing positions in both research and marketing program development.  He is a Certified Master Moderator, has a Master of Business Administration with focus in Marketing and Strategy from the Carlson School of Management and undergraduate degrees in Economics and Business Administration from the University of St. Thomas. 

Prior to establishing HMR Consulting Mark worked in marketing and research management positions at Thomson Reuters, the leading provider of information and software solutions to the legal and financial industries.  Mark also served as a research director for a Twin Cities marketing agency, and held operations and account management positions for Prudential.

Mark has designed and managed over 250 quantitative studies for dozens of products and services. His qualitative research includes over 2,000 engagements including focus groups, mini-groups and in-depth interviews for a wide variety of projects and industries.

Personable, knowledgeable, experienced and honest – Mark has a down-to-earth style that is both expert and trustworthy.

“Mark provided valuable customer insight about a less-than-well defined business concept. His absorption of the business problem and his engaging style with customers resulted in a clearer development pathway and initial positioning of an entirely new product. I wouldn't hesitate to hire him again.”
—Product Development Director